---
title: Welcome to Archetype
description: Archetype keeps your brand system in one place and serves it live to every AI agent your team builds with.
---

> Source: https://www.heyarchetype.com/docs

Archetype is the brand layer for AI agents. Your team keeps its colors, type, logos, components, icons, templates and voice in one place, and every agent you connect reads them over MCP, so what it builds comes out on brand.

The agent reads the real thing, not a summary: the exact token values, the HTML and CSS of each component, the logo files, the copy rules. Change something in Archetype and the next agent call gets the new version. Agents can also grade their own work against the brand, and propose changes to it that wait in History until someone on your team applies them.

## Start here

:::cards
- [Quickstart](/docs/quickstart): From a new account to an agent building with your brand, step by step.
- [Connect an agent](/docs/agents/connect): Add your brand to Claude, Claude Code, Cursor, Codex, ChatGPT, v0, Lovable or any MCP client.
- [Import your brand](/docs/import/overview): Bring it in from a website, a Figma file or your code.
- [Create](/docs/create/designs): Describe what you need and get designs made from the brand's own parts.
- [Campaigns](/docs/create/campaigns): Plan a whole set of posts, banners, emails, images and clips from one brief.
- [Check](/docs/create/check): Hold a page, a screenshot, a file or a snippet up against the brand.
- [The CLI](/docs/developers/cli): Pull the brand into a repository and push your components back.
:::

New to the ideas behind it? Read [How Archetype works](/docs/how-it-works) first.

## What's in a brand

Everything a brand holds sits in the sidebar under **Brand**, except Icons, which opens from a card on Foundations. Each area is served to your agents and has its own page in these docs.

- [Foundations](/docs/brand/foundations): colors, gradients, typography, spacing, radius, shadow, logos and icons.
- [Components](/docs/brand/components): your UI kit as real HTML and CSS on your tokens.
- [Icons](/docs/brand/icons): the icon sets your brand uses, adopted from a catalog such as Lucide or Phosphor, or your own SVGs.
- [Assets](/docs/brand/assets): photos, illustrations, files and PDFs, described and tagged so agents can find them.
- [Artifacts](/docs/brand/artifacts): bespoke brand code such as backgrounds, patterns, generative graphics and motion.
- [Templates](/docs/brand/templates): finished layouts for social, web, app, email and documents, with slots to fill.
- [Knowledge](/docs/brand/knowledge): BRAND.md and the written half of the brand, from company facts to voice and tone.

## For agents

Every page in these docs is also available as plain markdown: add `.md` to its address, for example `/docs/quickstart.md`. The site's `/llms.txt` is the index for agents, and `/llms-full.txt` holds the full reference, including every MCP tool, in one fetch. An agent can read either before it connects.

If you are an agent setting up Archetype for someone, start with [Connect an agent](/docs/agents/connect) and the [MCP tools reference](/docs/agents/tools).