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Archetype vs
Rainbrand

Rainbrand, formerly Bloom, turns your site and files into guidance agents read. Archetype holds the brand itself: tokens, components and templates agents build with.

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Archetype

Your brand as working parts

Tokens, components and templates as code, edited by your team and read by every agent.

Rainbrand

Brand guidance for agents

A Brand Skill built from your site and files, with briefs, reviews and generated media.

Feature by feature

Build

  • Import your brand
    Yes
    Yes
  • Colors and type
    Yes
    Yes
  • Tokens as code
    Yes
    In part
  • Components as code
    Yes
    No
  • Templates with slots
    Yes
    In part
  • Voice and messaging
    Yes
    Yes
  • Asset library
    Yes
    Yes
  • Edit from any agent
    Yes
    Yes

Use

  • Works in any AI tool
    Yes
    Yes
  • Briefs for a task
    In part
    Yes
  • Images, video and audio
    No
    Yes
  • Brand check
    Yes
    In part
  • API
    Yes
    Yes
  • Sync with your repo
    Yes
    No
  • Checks in CI
    Yes
    No
  • Public brand site
    Yes
    No

Manage

  • Review before publish
    Yes
    Yes
  • Versions
    Yes
    Yes
  • Multiple brands
    Yes
    Yes
  • Roles and permissions
    Yes
    In part
  • Yes
  • In part
  • No

Rainbrand as its site and docs describe it, in October 2026. Something here out of date? Write to support@heyarchetype.com.

Only in Archetype

  • Components as code

    Real HTML and CSS on your tokens, so agents reuse the button instead of drawing a new one.

  • Component kits

    Start from shadcn/ui, Radix, Material, Mantine, Chakra or Ant Design.

  • Pull requests on change

    Retune a token and your repos get a pull request with it.

  • In CI

    Fail a build when a page drops below your score.

  • Public brand site

    Share your brand with clients and partners at one link.

Making mostly images and video?

Rainbrand generates images, video and audio. Archetype does not. Both connect to the same agents over MCP, so a team can use Rainbrand for media and Archetype for the product, pages and layouts its agents build.

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