FAQs

What people ask before they bring their brand in.

Getting started

What is Archetype?

One place for your brand: colors, type, logos, components, voice and templates, served live to the AI tools your team builds with, so what they make comes out on-brand.

How do I get my brand in?

Import it from your website, a Figma file or your code. You can also add things by hand: upload assets, paste in components, write voice documents.

Can my team work on the brand with me?

Yes. Invite people as an Admin, Editor, Creator or Viewer. Editors change the brand, Creators make designs with it without changing it, and Viewers see all of it and can comment. To let a whole company in, add its email domain and anyone with an address there can join on their own.

AI tools

Which AI tools does it work with?

Claude, Claude Code, Cursor, Codex, ChatGPT, v0 and Lovable, and any other client that speaks MCP. Each brand has one link: you sign in once and approve the brand you want to share.

What can a connected tool see or change?

It reads the brand you approved. It changes something only if you allowed edits when you connected it, and then one item at a time, when you ask. Every change is logged and can be undone, and you can revoke a connection at any time.

Do connected agents take a seat?

No. Seats are for people. Connect as many tools as your team uses.

Plans and credits

Is there a free trial?

Yes. Every brand starts with a 14-day trial of Pro, no card needed.

What does it cost?

Pro is $149 a month, or $1,490 a year, per brand, with 5 seats included. Each seat after that is $29 a month ($290 a year). Enterprise is priced on a call.

Who counts as a seat?

Everyone on the team, whatever their role: Viewers and Creators count the same as Editors.

What are credits?

AI work inside Archetype, like describing assets or editing with AI, spends credits. Your first brand starts with 1,000, and Pro adds 5,000 every month. Extra packs start at $25. When credits run out, only the AI actions pause: editing, importing and serving your brand to connected tools keep working.

What happens when the trial ends?

The brand locks until someone picks a plan. The app, connected tools and the share link pause, and nothing is deleted.

Privacy

Who can see my brand?

Your team and the AI tools you approve. Each brand also has a share link, private until you make it public.

Where can I read the legal details?

Our Terms, Privacy Policy, DPA and subprocessors are all on the legal page.

Didn’t find it? Write to support@heyarchetype.com.